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By: Jamie Matusow

Editor-in-Chief

Risdon International has produced the double-ended “Mistake Proof” mascara package for Avon. The mascara allows the user to apply the product and then, if necessary, correct or erase any mascara application mistakes. The 60/40 package features Risdon’s patented brush applicator on one end, and a patented flexible, flocked-tip “corrector” on the other end. The two black bottles are made of polypropylene material joined together with a bright, shiny metal connector, silk-screened with the Avon logo. Risdon has supplied a similar mascara package for the European market.

More info: www.risdon.com

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